There are no definitive “growth hacks” for increasing your number of followers on Instagram — but there are still plenty of things you can do to build your Instagram growth strategy.
Here are 13 steps you can take for organic Instagram growth, in the order we recommended doing them.
Before we dive in: If you’re just starting with Instagram for your business or as a creator, the first step is to tighten the nuts and bolts of your Instagram presence. As such, the first few tactics cover the basics and are particularly relevant to new creators or businesses.
Even if you’re a seasoned Instagrammer, it’s worth making sure you have the essential boxes ticked more moving on. If you are, don't worry: there's plenty of guidance in this guide for intermediate and advanced creators too.
Let's get into them all. 좋아요 구매
At a glance: 13 ways to get more followers on Instagram
- Avoid buying fake followers like the plague
- Embed keywords into your username and name
- Optimize your Instagram bio
- Cross-promote your Instagram handle on other channels
- Find your best times to post on Instagram
- Build an Instagram marketing strategy
- Write compelling captions
- Use relevant hashtags
- Understand your analytics
- Collaborate with Instagram creators or other small businesses
- Experiment with different types of Instagram posts
- Talk to your audience in comments and Stories
- Get verified on Instagram
1. Avoid buying fake followers like the plague
When websites sell 1,000 Instagram followers for the cheap pricing of $12.99 (yes, those are real figures), it’s enticing to snag a quick win to inflate your follower count. But purchasing fake followers does more harm than good:
- Instagram actively discourages and purges accounts that engage in fraudulent activities
- Fake followers are bots and not real people — they don’t engage with your account authentically or convert into customers
- You destroy your credibility and lose the trust of your audience — which will make them unfollow you
Purchasing engagement such as views and comments or participating in engagement pods is equally futile at growing your Instagram account. You don’t just want a huge number of followers for the sake of it, you want to grow a meaningful community.
2. Embed keywords into your username and name
The Instagram algorithm prioritizes search results containing keywords in the name and username.
- Your username is your Instagram handle (your profile’s @name): Keep this the same as your company’s name and/or consistent with your profile’s username on other social channels to be instantly identifiable.
- Your name is your company’s name (or anything you like): Add relevant keywords here to improve your visibility.
For example, Ursa Major has “skincare” in its name on Instagram to make the company easier to find when someone searches for skincare brands and solutions.
Adding a relevant keyword is also an opportunity to tell who you are and what you sell to potential customers at a glance —
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